Hide twitter app worldcup menu

Since the World Cup started the Twitter app has been suggesting I look at the latest World Cup game. I'm not that interested anymore but it keeps on bothering me. 

The good news is that you can disable or hide the world cup menu in the Twitter app by tapping and holding on the world cup banner till you get an option to "Hide" or "Never Show Again", or "Cancel". Choose Hide or never show again and it's gone forever.